Are We Thinking Too Seriously about What the Desk Set Is?July 23, 2011
Enter the Desk-Set, a generation of business people so inspiring, inventive and exciting that they make running a business look as sexy as a strut down the runway and desk-setting as thrilling as jetsetting. The desk-set blurs the boundaries between work and play. They work at companies like Facebook, Apple and Google. They carry laptops, smart phones, ipads and tweet from all of them. And yes they have desks, but their lives are not constrained by the walls of cubicles.
via Encadria Staffing Solutions
This new crowd is may be young, casual and cool, but they are painstaking in their preferences. They are discriminating and discerning when it comes to design – from the usability of an app in the digital world to the livability of their space in the physical one. They work smarter, communicate faster, and share their opinions more widely than their predecessors. They infuse inventive and sustainable design into all elements of their life, from their wardrobe to their home, and their offices are no different.
Peel back the curtain and look inside today’s most exciting businesses and you’ll find that they have this in common: inspired office design. These companies understand that the environment in which business takes place is both a reflection of their culture as well as a driver of it. Brands have always been built on the images that they convey to the public – and recently the most successful companies have turned that eye for imagery inward. The result is a large scale transformation of the space where work is conducted.
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