How Promotional Products Help Grow Your Business

You might be considering what promotional merchandise to get for your business. This may be a small investment but it is important that you see it through. It can offer better return on investment than most other expensive marketing tactics. Here is how promotional goods help your business.

Getting Passed For You

Items like pencils and pens may be small things and not cost much, but in reality they are passed along and used more often than we realize, which means they are perfect surfaces for advertisements. More than that, your promotional campaign is likely to be more successful if you offered something like this for free, something that your potential customers need on a daily basis. You can always get your business logo printed on such items via a good online service like

Serve as Daily Reminders

Promotional merchandise is like an alarm that is set off at unexpected times during the day. Many things like chip clips and desk calendars never leave a person’s possession, but they are seen each day by a potential customer. It’s sending off subtle messages to these people that they should buy your products.

They Are Like Walking Billboards

Ever think about why companies give away t shirts and hats for free? This is because the person who is wearing that shirt serves as a walking advertisement for the product. They will think about your business throughout the day.


When you give out many items to the company no matter how low cost but for free, you earn the goodwill of the people. Therefore the people are more willing to say positive things about your business, and about your product, which ultimately boosts your corporate image for the better.

Corporate Gifts

If you work with higher end clientele, a simple tee shirt may not cut it, but a gourmet gift set or a stunning desk accessory can easily impress your potential client, as well as leave a lasting impression on their memory. If anyone else happens to gaze upon these gifts, the printed logo advertises your business to them as well.


Employee Rewards

Remember, not all promotional items are supposed to advertise the business products. You are free to offer employee incentives and small reminders at company parties about these items. It is always great to remember that a happy employee is a productive employee. Just because you have a small business, does not mean that you cannot afford to reward the people who are helping you manage your business now and then.

When you are choosing the promotional products that will serve you well and match the image of the business as well, there are certain factors that you must take into account, like what you can get customized on a budget, whether you want to strictly stick to a theme giveaway, what are your goals regarding your promotional and marketing strategy, and what would your target market like. Once you have the answers to these questions, you’re on the path for a great promotional campaign.


**This article is prepared by the creative team behind Custom Gear.**

Leave a Reply

Your email address will not be published. Required fields are marked *