Workspace Group Relaunches ‘Club Workspace’ Co-working BrandNovember 28, 2017
Workspace Group, providers of flexible office space across London, relaunched its Club Workspace brand this month in a bid to enhance users’ experience of co-working. The renewed strategy features a fresh look for the brand alongside an improved website, promoting the new range of membership packages designed to provide greater flexibility to customers.
Co-working has been gradually gaining traction in the UK following a surge of popularity in the United States. It is a work style conceived primarily for those businesses without traditional office space requirements who, nevertheless, can benefit from a flexible work area shared by a like-minded and supportive business community. The precise configuration of co-working style can vary by provider, with the typical model encouraging members to occupy available desks and tables within designated shared workspaces, although this may change as the discipline continues to evolve.
An early pioneer of business clubs and co-working communities, Workspace launched Club Workspace in 2011 catering to the increased demand for small occupancy offices from freelancers and start-ups during the financial crisis. Club Workspace now offers five membership packages, including the latest “Hangout” option which sees shared working space integrated with on-site reception and café areas . The brand has gone from strength to strength – from five Clubs, the company has expanded to a total of 18 (soon to be 19), with membership more than doubling between 2011 and 2016.
Workspace’s buildings are notable for featuring unique, design-led architectural environments and have attracted a significant amount of businesses with a tech and creative focus. Members will continue to enjoy the usual benefits of working at Club locations including high speed, business-grade Wi-Fi, high-specification meeting rooms and a packed, business-focussed events calendar encouraging networking and collaboration.
The main focus of the relaunch is the unveiling of new and refreshed membership options the company says will further encourage the growth of small businesses and co-working culture in England’s capital.
Club Workspace Full Membership
Unlimited access to all co-working clubs across London, covering the whole selection stretching from Bethnal Green to Southwark, Chancery Lane to Portobello and more. Allowing you to turn up and work whenever you like, it’s the ideal package for freelancers and part-time workers on the move as well as established businesses who need extra space. Full members also receive additional benefits in the form of increased space, communal kitchen facilities and free refreshments. Cost: £300 per month.
Club Workspace Hangouts
Receive access to a selection of ten co-working locations, five days a week. The Hangout spaces are situated within the buzzing communal areas of Workspace properties, offering freelancers and consultants a step up from a home office without facing an unachievable increase in overheads. Cost: £150 per month.
Your Desk at Club
As a Your Desk member, you choose one Club Workspace location as your home station. Accessible from Monday to Friday, a dedicated and lockable desk is reserved exclusively for your use. The desks are specially designed to feature an inbuilt pin-board and secure storage facilities allowing members to safeguard their belongings overnight. This package is aimed at those who require a more private work environment while still wanting to benefit from the co-working culture. Cost: from £275 per month.
Team Rooms at Club Workspace offer a private space for teams of up to eight people, representing a great middle ground between co-working and full office space occupancy. The rooms are exclusive and securely lockable, though no further away from the communal co-working areas within Workspace buildings. Teams enjoy all the usual Club Workspace benefits in addition to printing facilities and refreshments covered by the monthly cost. Cost: from £2000 per month.
Most Club Workspaces are open from 8am ‘til 8pm from Monday to Friday, although many centres – such as the Clubs at Barley Mow, Cargo Works and Quality Court for example – offer 24 hour access. Plans are in the pipeline to extend this scheme to all properties. Another much-lauded benefit of Club membership is the chance to qualify for a preferential rates and reduced deposits when moving into a private office space at a Workspace Group property. On average at least one Club customer per month expands into a traditional Workspace office property.
Also introduced with the relaunch are the new Club Workspace Day Passes, valid at any Club Workspace location and available individually or in packs of 10. The Day Pass makes it easy to sample the co-working experience for yourself, to utilise Club facilities and benefits on an ad hoc basis, or offer the same to associated colleagues, friends and freelancers. This is in addition to regular Co-working Open Days, hosted in locations across the entire portfolio, featuring refreshments and networking opportunities which are open to the public.
Further details can be read at Workspace’s dedicated co-working page.
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